Our Services & Approaches

• Brand image/ perception/ Equity/Brand architecture
• Usage and attitudes
• Possibility for property or real-estate project and product/design concept test
• Product Test
• New product concept test/ Generation/ development
• Creative development
• Advertising concept development, pre/post testing/ evaluation
• Shopping Observation
• Pricing/packaging/ Impact on shelf test
• Customer satisfaction/retention – generation of attributes
• Mystery Shopper
• Sensory test

Quantitative research with various methods interview offered:

• Intercept
• Central location
• Door to door
• Telephone
• Online (under development)

We propose only non-random sampling which includes different conventional approaches as:

• Convenience
• Purposive
• Quota
• Snowball

• Qualitative Research with various methods offered:
• Group Discussion
  • Standard or mini or triad or paired
  • In-depth interview with difficult target or under confidential topics
• Reconvened Group
• Business to Business
• Ethnography research via method of Home Visit, Accompany Shopping, I mmersion A-Day or Shadowing
• Extended Creative Group

We offer many psychological tools:
Photo sorting and mapping, Product grouping, Brand collages, Analogies, Thought bubbles, Sentence completion, Word association, Photo diary